*This event has reached capacity. To be added to the waitlist please email [email protected]*
Please join the IAB Tech Lab, the OpenRTB co-chairs, and other industry leaders as we discuss the OpenRTB protocol. This practical workshop will bring together participants from the buy and supply sides to work through the backlog of proposals against OpenRTB 2.5. We will also discuss future features and iterations of the OpenRTB protocol and explore what technical industry standards need to be made to support the expansion of real-time bidding into emerging segments.
This is a HIGHLY technical workshop designed for those who drive product roadmaps and is best suited for Product Managers and Lead Engineers from both Exchanges and DSPs. Examples of suggested attendees are CTOs, Heads of Product, Developers, Directors/VPs of Engineering, Directors/VPs of Product, Platform/Product Architects and Technical Leads.
**Lunch will be provided and a networking happy hour to follow.