Overview
This working group will lead efforts to:
1. Develop the outline for a document to help marketers and publishers understand today’s messaging apps and current marketing/advertising opportunities with these apps to reach consumers.
2. Map out optimal programming/speakers for a Messaging App Town Hall for 4Q
Because this topic touches on many aspects of digital, we are including these three committees to get the most well-rounded view and accurate output possible. Time commitment for working gro... Read More
This working group will lead efforts to:
1. Develop the outline for a document to help marketers and publishers understand today’s messaging apps and current marketing/advertising opportunities with these apps to reach consumers.
2. Map out optimal programming/speakers for a Messaging App Town Hall for 4Q
Because this topic touches on many aspects of digital, we are including these three committees to get the most well-rounded view and accurate output possible. Time commitment for working group members would be a series of calls and potentially writing specific sections of the document over the course of 3-4 months. Working group members will be listed as contributors to the final document.
– Note: All members of the Native/Content, Social and Mobile committees will be invited to review and comment on the final draft prepared by the working group.
