Overview
Whether you are a national brand or a local brand – build creative stories that resonate with an audience in a specific region in the digital age and reach people at scale takes tech. The local creative town hall focuses on the creative process of executing a local campaign.
The tentative agenda is as follows:
Creative strategy – Customize creative message to speak to the audience in the targeted local regions; technology that empowers dynamic creative.
Creative Execution – Best p... Read More
Whether you are a national brand or a local brand – build creative stories that resonate with an audience in a specific region in the digital age and reach people at scale takes tech. The local creative town hall focuses on the creative process of executing a local campaign.
The tentative agenda is as follows:
- Creative strategy – Customize creative message to speak to the audience in the targeted local regions; technology that empowers dynamic creative.
- Creative Execution – Best practices in implementation such as building multiple versions of the creative and automating creative decisioning via big data.
- Media Distribution Strategy – How to make the most of national vs. local websites as distribution channels.
When:
Thursday, March 17, 2016 from 4:00 PM to 6:00 PM (EDT)
Where:
IAB Ad Lab – 116 East 27th Street New York, NY 10016
