Committee & Council - New York

IAB’s Multicultural Video Mash-Up

Dec 3, 2015 / 3:00 pm – 6:00 pm EST

      Overview

      In this showcase we’ll bring to life the value of engaging multicultural audiences/users through demographic specific advertising within video content and social media extensions. We’ll demonstrate existing best practices in the industry – how to tailor messaging, how to reach and inspire action, etc. – and showcase brands, talent and celebrities who have effectively gained a multicultural following via video and social media. Networking reception to follow Please email Kenya Rey... Read More