IAB B2B Mobile Marketing Town Hall

Business-to-business (B2B) is a phenomenally important industry vertical, but one that sometimes feels overlooked in conversations about the impact of mobile on how marketers reach audiences. As with all media, however, B2B media are seeing a distinct shift in their readers/viewers from desktop to smartphones and tablets.

How can marketers best reach mobile audiences relevant to B2B-specific products and services?
What’s the role of social in a mobile B2B strategy?
What tactics work well for delivering these kinds of messages to the right audience?
How can the B2B segment, in particular, adapt to and succeed in a cross-screen world?

Attend in person or remotely.

This event is not open to the press.