Agenda
Agenda
-
SPONSORED BY5:00 pm - 5:30 pmChairman’s SpeechIAB Service Excellence Awards
Read MoreIAB Service Excellence Awards
SPONSORED BY5:30 pm - 6:15 pmThe Pipeline and the Leaky Pipeline: Building a Real Meritocracy in Interactive AdvertisingIAB has the opportunity to lead the industry by solving both the talent shortage and the diversity problem at the same t... Read MoreIAB has the opportunity to lead the industry by solving both the talent shortage and the diversity problem at the same time. Freada Kapor Klein will explain how hidden bias works, how it undermines our aspiration to build meritocracies, and provide concrete steps toward fixing the leaks in the digital pipeline pipeline.
SPONSORED BY6:15 pm - 6:30 pmThe Greatest Digital Sales Generation: Why They’ll Love You, Why They’ll Leave YouEach year Doug Weaver works with hundreds of digital media and technology sellers on strategy and execution. Even as pro... Read MoreEach year Doug Weaver works with hundreds of digital media and technology sellers on strategy and execution. Even as programmatic automation might seem poised to dispossess or marginalize human selling, Weaver sees a clear picture of the high value work ahead and the psychological makeup of those who will do it. And he’s got some advice for IAB member companies about how to spot, secure and retain key members of the Greatest Digital Sales Generation…the one that’s just emerging.
-
SPONSORED BY7:30 am - 8:30 amSuite 2451Conversation in The Girls’ LoungeDiversity by Design: Own It! The girls invite the guys to The Girls’ Lounge for breakfast and conversation… After al... Read MoreDiversity by Design: Own It!
The girls invite the guys to The Girls’ Lounge for breakfast and conversation…
After all, modern feMENism includes men!
SPONSORED BY9:30 am - 10:00 amMarket in the Year You Live inToday’s most relevant brands need to behave like tomorrow’s programmers, not yesterday’s marketers. Linda Boff wil... Read MoreToday’s most relevant brands need to behave like tomorrow’s programmers, not yesterday’s marketers. Linda Boff will focus on how GE, a 134-year-old brand, fuses content and context to reach audiences in unexpected and compelling ways.
SPONSORED BY10:00 am - 10:30 amNew Content Economics & the Continuing Transformation of The New York TimesPresident and CEO Mark Thompson explores how digital disruption has created exciting opportunities for The New York Time... Read MorePresident and CEO Mark Thompson explores how digital disruption has created exciting opportunities for
The New York Times- and ultimately, for all legacy media properties. From its business model, to product development, to the form and shape of its world-class journalism and advertising products and services;
The Times is in the midst of an exceptionally exciting time. Mark will share a rare insider’s look at how the transforming landscape is impacting The Times, as well as insights on how media businesses across the ecosystem must evolve to thrive in a marketplace gone digital.
SPONSORED BY10:30 am - 11:00 amWe Are All Makers: The Millennial Content RevolutionEntertainment is evolving. Technology has enabled all of us to express—and to consume—anything, anytime, anywhere. I... Read MoreEntertainment is evolving. Technology has enabled all of us to express—and to consume—anything, anytime, anywhere. In this brave new world, audience is creator and creator is audience.
SPONSORED BY11:45 am - 12:15 pmRedefining MediaKraft is leading the industry with a new form of addressable storytelling. In this session, Kraft’s Bob Rupczynski and... Read MoreKraft is leading the industry with a new form of addressable storytelling. In this session, Kraft’s Bob Rupczynski and Starcom’s Lisa Donohue will discuss their partnership to redefine media, driving Kraft’s strategic use of data and meaningful content, reinventing their marketing and propelling business.
SPONSORED BY12:15 pm - 12:45 pmAttention MattersMarketers want attention, publishers want to sell attention, and consumers are willing to give their attention, to the r... Read MoreMarketers want attention, publishers want to sell attention, and consumers are willing to give their attention, to the right experience. Jonah Goodhart will explore the importance of shifting from an impressions and clicks economy to an attention economy while delivering the right experience for the consumer.
SPONSORED BY12:45 pm - 1:15 pmA Fireside Chat with Ben LererBen Lerer in conversation with Randall Rothenberg on the merging of content and commerce
Read MoreBen Lerer in conversation with Randall Rothenberg on the merging of content and commerce
SPONSORED BY2:45 pm - 3:15 pmWhen Holly Met ValleyOver the past decade, companies like Netflix, Amazon and yes, YouTube, have all set their sights on the creation, market... Read MoreOver the past decade, companies like Netflix, Amazon and yes, YouTube, have all set their sights on the creation, marketing and distribution of content. As Silicon Valley and Hollywood increasingly cross paths, the way we consume, create, and share content is rapidly changing. What are the implications for advertisers, content producers and viewers as this seismic shift takes place?
SPONSORED BY3:30 pm - 5:00 pmIAB Annual Meeting Town Halls: Setting the 2015 AgendaWant your voice heard at the IAB Annual Leadership Meeting? This is your opportunity. Join your peers in one of four tow... Read MoreWant your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.
Join your peers in one of four town halls, each one focusing on a major practical issue that is engulfing the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, your participation will not just address the industry’s most pressing issues, it will help chart the path to overcome them.
Confronting Fraud: It’s Time to Clean Up the Industry
What does an industrywide approach for accountability, transparency and success look like?
Grand Canyon 6
Sponsored by
The Future of Programmatic: Strategy & Execution for Now and Next
What does it really mean to have a programmatic strategy?
Grand Canyon 8
Sponsored by
A Mobile Manifesto for Media Companies
We have quickly gone from “When is the year of Mobile?” to mobile first everything. What does this mean for content publishers, and how can they thrive in this brave new media world?
Grand Sonoran E
Sponsored by
Viewability: The Road Ahead
Transacting on viewable impressions is here. What strategies should buy and sell sides deploy to better meet the needs of the market?
Grand Sonoran G
Sponsored by
SPONSORED BY
-
SPONSORED BY9:30 am - 10:00 amTelevision at the Tipping Point AgainDrawing on 14 years of data and insights from a 45-country international study, Jeffrey Cole, Director of the USC Annenb... Read MoreDrawing on 14 years of data and insights from a 45-country international study, Jeffrey Cole, Director of the USC Annenberg Center for the Digital Future, will examine how television and video are about to undergo massive transformation as HBO joins Netflix Over-the-Top (OTT). Who will be the winners and who will be the losers and how will marketing adapt to the changes? Will the consumer get more or less choice and what will happen to the quality of content?
SPONSORED BY10:00 am - 10:30 amA Fireside Chat with Mike HopkinsMike Hopkins, CEO, Hulu, in conversation with Randall Rothenberg, President and Chief Executive Officer, IAB
Read MoreMike Hopkins, CEO, Hulu, in conversation with Randall Rothenberg, President and Chief Executive Officer, IAB
SPONSORED BY10:30 am - 10:50 amInside a Media Turnaround: Patch (Yes Patch)Renowned Warren St. John explores how once-beleaguered Patch.com increased hyperlocal traffic by 60% in six months and t... Read MoreRenowned Warren St. John explores how once-beleaguered Patch.com increased hyperlocal traffic by 60% in six months and turned a profit in it 2014. Reports of Patch’s death, it turns out, have been greatly exaggerated. With a lean, data-driven approach and a management strategy that entrusts and empowers editors and managers in the field, post-AOL Patch has gained traction in the notoriously hard-to-scale world of hyperlocal content.
SPONSORED BY10:50 am - 12:00 pmThe Great DebateResolved: In the future, the best advertising content will be done by publishers, not agencies or brands Publishers have... Read MoreResolved: In the future, the best advertising content will be done by publishers, not agencies or brands
Publishers have proven themselves as experts in creating content that works on their home turf and beyond. Does this mean that the agencies are losing their roles as content creators for brands? The closing debate at the IAB Annual Leadership Meeting calls upon industry leaders, charging them with the burden of proof to show that while publishers have shown excellent skills in creating traditional content, ultimately agencies will prevail as the masters of the genre.
Debaters:
Scott Donaton, Chief Content Officer, DigitasLBiEric Harris, Chief Business Operations Officer, BuzzFeed
Rosemarie Ryan, Co-Founder and Chief Executive Officer, co:collective
Troy Young, President, Hearst Digital Media
Moderator:
Peter Minnium, Head of Brand Initiatives, IAB
SPONSORED BY12:00 pm - 1:00 pmGrand Saguaro Ballroom FoyerGeneral Session ConcludesDeparture Lounge
Read MoreDeparture Lounge
SPONSORED BY12:00 pm -Golf TournamentBy invitation only
Read More
*1pm tee timeBy invitation only
*1pm tee time
SPONSORED BY12:30 pm - 3:30 pmKrux Third Annual Games on the GreenBy invitation only
Read MoreBy invitation only
Speakers & Moderators
Speakers & Moderators
Principal Sponsor
Premier Sponsors
Title Sponsors
