Agenda
Agenda
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5:00 pm - 5:30 pmChairman’s Welcome & Service Excellence AwardsThe incoming IAB Chairman shares insights about where the industry is headed in 2014 and then recognizes IAB members who... Read MoreThe incoming IAB Chairman shares insights about where the industry is headed in 2014 and then recognizes IAB members who have demonstrated strong leadership and provided an exceptional contribution over the last year.
5:30 pm - 6:15 pmThe Mobile GenerationNick is the founder of Summly, an artificial intelligence company that created a summarization technology and mobile pro... Read MoreNick is the founder of Summly, an artificial intelligence company that created a summarization technology and mobile product. Summly was acquired by Yahoo in March, 2013. Today, Nick is a member of the mobile engineering team at Yahoo, where the team is re-imagining Yahoo’s core experiences for mobile and tablets.
He has been awarded ‘Innovator of the Year’ by the Wall Street Journal and at age 15, Nick was the youngest person in the world to have raised VC funding from investors such as Sir Li Ka-Shing, Rupert Murdoch, Ashton Kutcher, Stephen Fry and Yoko Ono.
He’ll be sharing his vision on “The Mobile Generation”.
6:15 pm - 6:45 pmIAB Sales Excellence AwardsEach year, the ad buying community recognizes the individuals and organizations that have demonstrated remarkable succes... Read MoreEach year, the ad buying community recognizes the individuals and organizations that have demonstrated remarkable success in interactive advertising sales. Be there to celebrate your friends and colleagues for being the best at what they do. Research executed by Advertiser Perceptions.
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8:30 am - 9:15 amThe Five Pillars of WisdomThe President and Chief Executive Officer of IAB reveals the strategic pillars that will guide IAB initiatives over the ... Read MoreThe President and Chief Executive Officer of IAB reveals the strategic pillars that will guide IAB initiatives over the next five years. These pillars define the greatest challenges facing the marketing and media ecosystem and chart a path to overcome them, ultimately building a successful and profitable future for the entire value chain.
9:15 am - 9:45 amOrganizing for Growth: ANA’s Marketing 2020 StudyIn today’s evolving digital world, what marketing “does” has changed beyond recognition. However, the way the mark... Read MoreIn today’s evolving digital world, what marketing “does” has changed beyond recognition. However, the way the marketing function is organized has not changed much at all. Looking forward to the year 2020, global marketing leaders are asking how to ready themselves – and their marketing supply chain partners – to drive growth in a rapidly changing environment. This session identifies key roles, capabilities, and infrastructure to equip organizations for success.
9:45 am - 10:30 amWinning at the Intersection of Digital and Physical CommerceFew companies embrace digital disruption like Walmart—both from the business and marketing perspectives. Neil Ashe, Pr... Read MoreFew companies embrace digital disruption like Walmart—both from the business and marketing perspectives. Neil Ashe, President and CEO of Walmart Global eCommerce, shares the stage with Stephen Quinn, CMO for Walmart stores, to discuss how the company is building best-in-class e-commerce that combines the physical and digital assets of the world’s largest retailer to deliver a unique customer experience.
10:30 am - 11:00 amA Fireside Chat with Bob Pittman, Chairman and Chief Executive Officer, Clear ChannelA media innovator shares insights on creating a multi-platform powerhouse
Read MoreA media innovator shares insights on creating a multi-platform powerhouse
11:45 am - 12:30 pmPublisher Transformation & Building Brands DigitallyA CMO Roundtable, hosted by Mike Perlis.
Read MoreA CMO Roundtable, hosted by Mike Perlis.
12:30 pm - 1:00 pmChange It Up: How the Digital Ecosystem Can Win Its War on FraudThere is a problem being perpetrated along every stage of the digital advertising supply chain. We, as an industry, are ... Read MoreThere is a problem being perpetrated along every stage of the digital advertising supply chain. We, as an industry, are poised to solve it if we have the conviction to do so. Here’s how.
2:30 pm - 3:00 pmThe Measurement RevolutionThe common currencies of clicks and impressions have created a vibrant and transparent digital marketing marketplace and... Read MoreThe common currencies of clicks and impressions have created a vibrant and transparent digital marketing marketplace and helped build our multi-billion dollar industry. How can we create the equivalent currencies for brands online? The technology is ready. Is our industry? Neal Mohan will discuss a vision of a world in which reach, recall, user engagement and favorability can be as immediate, accessible and actionable as clicks are today.
3:00 pm - 3:15 pmCapturing the Value of Consumer Information SharingToday’s digital advertising marketplace is more dependent than ever on the exchange of information to improve consumer... Read MoreToday’s digital advertising marketplace is more dependent than ever on the exchange of information to improve consumer ad relevancy and enhance the value of ad inventory. Adverse regulatory intervention could seriously impact this ecosystem. This session unveils groundbreaking economic research underwritten by the Digital Advertising Alliance, providing insights into the real value of information sharing, and the true costs posted by threats to it.
4:15 pm - 5:30 pmCocktails & Conversations: A New Kind of Town HallWant your voice heard at the IAB Annual Leadership Meeting? This is your opportunity. Join your peers in one of five tow... Read MoreWant your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.
Join your peers in one of five town halls, each one focusing on a major practical issue that is engulfing the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, your participation will not just address the industry’s most pressing issues, it will help chart the path to overcome them.
The major insights and recommendations for action from each town hall will be reported from the main stage during Tuesday’s general session.
Town Hall 1: Quality, Trust, and Validation
Can We Prevent Big Data from Becoming Digital Advertising’s Achilles Heel?
Springs AModerators:
James Deaker, Vice President of Revenue Management, Privacy and Policy, Yahoo
Town Hall 2: Unlocking Value
How Can the Ecosystem Fully Leverage the Mobile Opportunity?
Springs DModerators:
Jane Schachtel, Global Head, Technology & Telecom Strategy, Facebook
Cary Tilds, Chief Innovation Officer, GroupM
Town Hall 3: The Programmatic Reality
How Can We Structure People, Processes, and Technology for Success?
Desert 2Moderators:
Quentin George, Co-Founder & Principal, \Unbound\
Meredith Levien, Executive Vice President of Advertising, The New York Times
Town Hall 4: Fraud and Piracy
Can We Fix the Open Digital Advertising Supply Chain?
Desert 4Moderators:
Kristi Argyilan, President, MAGNA Global North America, Mediabrands
John Battelle, Executive Chair, sovrn Holdings Inc., Founder, Federated Media
Town Hall 5: The Viewability Switch is Flipped
How Do We Do Business Now?
Desert 6Moderator:
David Cohen, Chief Investment Officer, UM; President Global Partnerships, MAGNA Global
Mark Howard, Chief Revenue Officer, Forbes Media
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9:45 am - 10:15 amThe Mobile Marketing ChallengeWhat marketers need. What consumers want. And the obstacles and successes ahead.
Read MoreWhat marketers need. What consumers want. And the obstacles and successes ahead.
10:15 am - 10:30 amSucceeding Together with Users at the CenterAfter spending his career immersed in the digital media industry, Darren Herman joined Mozilla in late 2013 to start a n... Read MoreAfter spending his career immersed in the digital media industry, Darren Herman joined Mozilla in late 2013 to start a new Content Services division. While the IAB and Mozilla have had some well-publicized differences of opinion over the past year, he found their core principles are more closely aligned than people may realize, including the need for a healthy web economy and making users’ needs paramount. Darren will outline how Mozilla can contribute to the industry’s key objectives in 2014, including publisher transformation, a trustworthy digital supply chain, and moving mobile forward.
10:30 am - 11:00 amTown Hall Report BacksParticipants from the previous day’s Town Halls present to the IAB President & CEO and Chairman of the Board to sh... Read MoreParticipants from the previous day’s Town Halls present to the IAB President & CEO and Chairman of the Board to share insights that surfaced during the discussions as well as an action plan for how IAB and its members should work together to solve the industry’s biggest challenges.
11:00 am - 12:00 pmThe Great DebateResolved: Native Advertising Will Fail. Unless… Native advertising has sprung up as a multi-hundred million dollar... Read MoreResolved: Native Advertising Will Fail.
Unless…
Native advertising has sprung up as a multi-hundred million dollar business seemingly overnight. Will this shiny new object lose its luster from mis-and overuse? The closing debate at the IAB Annual Leadership Meeting calls upon industry leaders, charging them to with the burden of proof to show that the poison pills facing native advertising won’t ultimately prove fatal to whole endeavor.
- Banner blindness will become stream blindness
- Agencies cannot create the volume and quality of native content necessary to populate every native ad
Counterpoint:
Baba Shetty, Chief Strategy and Media Officer, DigitasLBi North America - Pressure to lower the wall between editorial and advertising will erode consumer trust
Counterpoint:
Meredith Levien, Executive Vice President of Advertising, The New York Times Co. - Native advertising will not only implode, but it will kill social media as well
Counterpoint:
Brian Boland, Vice President, Ad Products, Monetization and Atlas, Facebook - The most effective native advertising is by definition custom, which must be hand created and cannot be automated
Counterpoint:
Dan Greenberg, Co-founder & Chief Executive Officer, Sharethrough
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1:30 pm - 4:30 pmSecond Annual IAB-Krux Pro/Am Putt-Putt InvitationalBy invitation only
Read MoreBy invitation only