Overview
Do you have what it takes to become a top Digital Marketing & Advertising executive?
The IAB Digital Leadership Program is the only curriculum created specifically for digital media professionals who are developing their skill set to become industry front-runners. With a member base of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising and marketing campaigns, IAB is uniquely positioned to create a program l... Read More
Do you have what it takes to become a top Digital Marketing & Advertising executive?
The IAB Digital Leadership Program is the only curriculum created specifically for digital media professionals who are developing their skill set to become industry front-runners. With a member base of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising and marketing campaigns, IAB is uniquely positioned to create a program like this to serve as an incubator to foster the next generation of top digital advertising executives.
Designed for professionals who are on the executive track, the program is taught by the industry’s best minds as well as educators from the nation’s top universities. The interactive curriculum will provide you with the framework required for managing digital teams as well as the skills needed for navigating the rapid changes in technology and consumer behavior.
IAB assembled an Advisory Board of media leaders from member companies to curate a syllabus based on real-world experience that prepares participants for facing the challenges and opportunities in today’s multi-screen, data-centric, mobile world.
Learn more about the Faculty of IAB Digital Leadership Program.
Read the August 2015 blog post Forging a New Path for Management Acceleration in Digital Media by Eric Greenberg, Head of IAB Digital Leadership Programs.
