Conference - New York

Cross-Screen: IAB Marketplace

May 15, 2014

      Overview

      IAB Cross-Screen Marketplace Spotlight: Video In this new multiscreen universe, online video, mobile and broadcast are no longer individual platforms. Reaching and engaging your audience has never been more challenging. To keep up with consumer demand, marketing strategists must adapt. How can you reach an audience wherever they are, whenever they are available? How do you create rich creative experiences that scale from the largest of screens to those in your pocket? What are the best metrics t... Read More

      Agenda

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