Overview
This IAB Town Hall will explore the digital media industry’s view of in-dash media experiences, identifying areas where emerging connected car media can adapt and apply IAB’s two decades of experience creating standards and best practices for digital creative and measurement.
We’ll also explore how autos fit in with the larger world of cross-screen / omnichannel measurement and attribution.
Radio was the pioneering in-car medium and it’s natural that digital audio should be the pioneerin... Read More
This IAB Town Hall will explore the digital media industry’s view of in-dash media experiences, identifying areas where emerging connected car media can adapt and apply IAB’s two decades of experience creating standards and best practices for digital creative and measurement.
We’ll also explore how autos fit in with the larger world of cross-screen / omnichannel measurement and attribution.
Radio was the pioneering in-car medium and it’s natural that digital audio should be the pioneering medium for connected cars. This session will focus particularly on how digital audio services are leading the charge to the connected car, and lessons other media can learn from their experience.
